I don't know how you got here, but if you're like many of my readers, you're probably a church leader looking to build an online ministry or expand the one you already have.
Well, am sure you know that the church is going through a shift. The internet has disrupted the way we distribute and consume the gospel.
In the past, people went to church not only for their spiritual needs but for everything life. Nowadays, it is faster for one to google or seek answers to a problem or pain point on social media than it is to get it from the church.
Research after research shows that there are now more Americans who claim no affiliation to any organized religion than they are Catholics.
When it comes to millennials, the numbers are even worse. Recent Polls indicate that over 57% of millennials have left the church for one reason or another.
You see, bringing people into the church is only one problem — the other?… keeping them in church.
So if you are here because you are concerned that the only thing growing in your church is the number of empty seats, then you are in the right place.
First of all, I want to thank you and congratulate you for taking this step. I hope that you find helpful information and strategies to help you create an active online ministry.
I hope that together, we can transform the way your church connects with your members and the world out there. I pray that the information you find here will push you a little step further into creating an active online ministry that works for your church and members.
Secondly, I want you to know that people are leaving the church not because you're doing something wrong but because you are not doing something.
We live in amazing times where everything around us is fast, instant, and online. When you need an answer to something, all you do is google, and you get the response instantly.
Unfortunately, when it comes to spiritual things, everything becomes slow and offline. Suddenly you have to wait till next church service to get an answer.
Every Christian has an obligation as commissioned by Christ himself. We are to go out and preach to all nations. The key here is to go out and not expect people to come to where ever we are.
If we are to preach the gospel to every corner, we have to identify where the people are.
Did you know that over 4 billion people around the world have access to the internet?
We have to reach everyone we can regardless of where they are.
Unfortunately reaching people online is not easy; it requires a set of skills that will allow you to know what people are looking for and how to reach them.
Building a digital ministry is only one part of the equation.
You see many online ministries fail because they run like offline ministries.
One of the most common reasons people leave the church is that the church is not meeting their needs.
Below is what one of the people I interviewed said about the church.
I've been depressed all my life, and I never heard a sermon at my church that talked about depression. Now I don't see the need to go to church because I watch all the sermons and talks on YouTube. I watch what I want when I want.
The example above shows that apart from meeting people's spiritual needs, the church needs to be focusing on other essential aspects of life as well.
The bible clearly states that the body is the Temple of the Lord. Therefore, you cannot only take care of the spiritual aspect and leave everything else to the circular world to have the last say.
The church is full of people with special needs that we are not meeting and yet they come to church week after week.
It's only a matter of time when people realize other avenues to get their needs met and move on away from church.
We realized that there was a great need for effective digital evangelism and outreach that is based on meeting people's needs by simply asking them.
We also discovered that simply taking the way we do evangelism offline into the cyberspace was not very useful and did not work.
At the most fundamental level, the Del Method is a simple hack that completely transforms the way you evangelize online.
As the name "DEL" implies, we take a pyramid type of organization and flip it into an inverted triangle called a del.
The Del Method is the most effective way to do ministry online because it puts people's needs first. It takes the guesswork out of your ministry by finding out what people need and helps you figure out how to provide the solutions.
You and I are living in the most challenging times. Our children are exposed to so much information on tv, the internet, at school and everywhere.
We also live in a society that is run by influencers. Imagine one person having over 100 million followers online. One influencer has so much power that he/she can influence millions of people through a tweet.
Above all, the internet has produced so many experts. I remember a time when Evangelist used to go to school, but now anyone can start preaching and teaching people even without any training.
Since we've established that people spend a lot of time on the internet searching for answers to their problems, the church has no option but to be available online.
If the church does not provide the answers online, then we are leaving it to the circular world to have the last say on issues affecting our people.
Let me repeat this,
Online or digital evangelism is not easy, but we're in this together, and there's nothing we can't accomplish if we work together.