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Social Media Evangelism - How to effectively use social media to grow your ministry.

Social media evangelism is a powerful tool that will help you connect with influential people online and grow your church and ministry!
Nelson Musonda
Written by:
Nelson Musonda
Published on:
Social Media Evangelism - How to effectively use social media to grow your ministry.
Updated on:
June 4, 2022

Social media evangelism is a powerful tool that will help you connect with influential people online and grow your church and ministry!

Are you looking for a way to reach more people with the gospel? Do you want to break down the barriers of distance, expand your net, and share God's Word with others worldwide?

There are many different ways to evangelize using social media. In fact, there are hundreds of different ways to do it. But most of these methods are not effective because they focus on reaching people within your circle.

The result is? Very few people consume your gospel content, and you get frustrated and give up if that sounds like you, then this article is exactly what you need today.

I'm going to teach you how to reach people beyond your circle of friends. This method will help you get people looking for the exact information you are putting out and those just beginning to explore Christianity.

It will also allow you to share the gospel with people who may never hear it from another source.

I've used this method myself, and it has worked very well. It's called "Social Media Evangelism."

What is social media evangelism?

Social media evangelism uses social media channels like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc., to spread the gospel of Jesus Christ. It's one of the best ways to share the good news of Jesus with others.

social media evangelist
Social media evangelist: Matt Botsford | Source: Unsplash

To do this effectively, however, you must first understand the different kinds of online people. There are three basic types of people: those who don't believe in God; those who are Christians but aren't active in church; and those who are Christians and actively involved in church.

Each group has its own unique set of needs and wants. Each type of person responds differently to various forms of communication.

For example, a Christian who doesn't go to church may respond positively to a message posted on his wall by someone he knows. Still, he probably wouldn't react well to a statement published by someone he didn't know.

On the other hand, a non-Christian would probably respond positively to a message from a friend. Still, he likely wouldn't react well to a statement from a stranger.

These differences mean that you should tailor your evangelistic messages to the specific needs of each kind of person. You can use social media to spread the gospel to all three groups, but you'll have to approach each group differently.

You can start by spreading the word through friends and family, then post on social media sites where you already have a following. Once you've built up a large enough following, you can begin sharing messages on your social media accounts.

You can also try reaching out to churches and organizations already active on social media. They might be willing to help you spread the word.

How can social media be used effectively for evangelism?

Social media has become one of the best ways to spread the gospel. It's a great tool for evangelism because it allows you to share messages and stories that would otherwise go unnoticed.

You can reach a much wider audience than you could ever hope to get through traditional methods by sharing these messages online. In addition, by using social media, you can interact directly with potential converts.

Through conversations, you can encourage people to take action and follow Christ. You can also use social media to promote events and services relevant to your ministry.

Why is social media evangelism important for ministry?

Before social media evangelism existed, churches and ministries had to rely on traditional methods of communication like face-to-face meetings, newsletters, and flyers to spread the gospel.

Even though these methods worked, they weren't as effective as they could've been.

People would hear about these events through word of mouth, but they wouldn't necessarily attend. In addition, many people didn't read newsletters or flyers, so they'd miss out on important messages.

However, with social media evangelism, churches can reach a much wider audience than ever before. They can share relevant information with people who may never have heard about them otherwise.

Churches can also interact with potential followers by answering questions, sharing resources, and offering advice.

By using social media evangelism, churches can effectively communicate with their community and spread the good news.

What Are the Benefits of Using Social Media Evangelism?

The most significant benefit of using social media in your evangelistic efforts is connecting with people who may never have heard about Jesus before.

By posting regularly, you can share God's love with people who may otherwise never hear about Him. It's also possible to connect with people who already believe in Christ but don't yet understand why they should follow Him.

Sharing stories about how he has changed lives through His followers is a great way to encourage others to join the movement.

In addition, by sharing testimonies of how God has worked in people's lives, you can inspire others to seek out the same kind of transformation.

What is the impact of social media evangelism on youth outreach?

Youth outreach has become increasingly important over the past few years. We all have witnessed more and more young people leaving the church for one reason or another.

In fact, it is estimated that 57% of young people who grew up in the church have left. These numbers can be scary because they tell a lot about the future of the church.

However, the church will only lose due to a lack of innovation. The truth is that we know where the young people are and what type of content they consume.

If your goal is to reach young people then you have no choice but to have a presence on social media.

Steps to social media evangelism success

Social media evangelism is one of the most effective ways to share the gospel.

Thousands of Social media evangelists use social media platforms such as Facebook, Twitter, and Instagram to spread the gospel online.

However, most digital evangelists are having difficulty expanding their reach beyond their connected circle.

If you want to spread the gospel online successfully, you need to take steps to ensure that your message reaches more people. Here are a few tips for making sure that your social media evangelism campaign is a success:

Step 1 - Find a problem to solve.

Before starting any evangelization project, make sure that you have identified a specific problem that needs solving. You'll not reach anybody if you try to evangelize without knowing what issues you want to solve.

It's important to remember that there are two types of people you are looking to reach online. The first, are people you are connected to and are already consuming your content and the other is people you don't know.

If your evangelism goal is to reach only people within your circle, you may not need most of the steps below.

However, suppose your goal is to expand your network with new people. In that case, your strategy should begin with finding a problem to solve.

Why do you need a problem to solve?

The first reason you need a problem before evangelizing is that you can't evangelize unless you have something to evangelize. When you evangelize, you are trying to get someone to change their life, and this means that you must provide an answer to a question or solve their problem.

The second reason you need a problem to solve is that you can't find solutions to all of the world's problems. Even if you were to solve every single problem, you would still solve them one by one.

Thirdly, the journey of a potential audience for your ministry will most likely begin with a question. Someone will most likely go over to a search engine platform like Google, YouTube, Pinterest, or Instagram to search for a solution to their problems.

If your content is not designed to solve these problems, people that would benefit from it will never find it.

So, when you're thinking about how to evangelize, think about what problems you want to help solve.

If you're struggling with how to evangelize, then you probably need to identify a problem that you want to solve first.

Step 2 - Know your audience.

Once you've identified a problem to solve, you need to find your target audience. Who do you want to reach? What kind of content would appeal to them?

For example, if you were trying to reach young adults, you may choose to share Bible verses or inspirational quotes. If you wanted to reach teens, you might share funny memes.

Knowing your audience will also help you find the best platform for your social media platform.

Step 3 - Understand the platform.

Before you begin sharing the gospel online, you should understand what type of platform you will use.

You must understand how these platforms work, the type of people found on them, and the ideal type of content to post.

There are three main types of social media platforms:


This is where most people spend their time. It has almost 3 billion users worldwide.

According to - the most significant percentage of Facebook users in the United States are between 25 and 34 years of age. Followed by 18.5 percent of users from the 35 to 44 year age group, and just 3.8 percent belonging to the age group of 13 to 17 years old.

Apart from knowing the Facebook demography, it is also essential to understand how it works. Facebook started as a place where friends and family connect and share information.

Facebook allows you to connect with people worldwide and build meaningful relationships. Many digital evangelists have found great success using Facebook. However, only people within your circle can see your posts.

Therefore, if you want to reach people beyond your friends, you will have to create sharable, viral content, and once that is done, people will share your content with their friends and friends' friends.

Another great way to reach more people on Facebook is by utilizing Facebook Groups to build a community.

If you need more information about why you should build an online community, please check out - church online community - top 10 reasons why it’s important.


This is a microblogging site where you can send out short messages called tweets.

Twitter was created as a way for celebrities to communicate directly with fans.

It has since evolved into an effective tool for reaching people outside your network.

Although Twitter is a good platform for getting your message out there, you cannot expect everyone to follow you. Therefore, you need to be strategic about who you follow and retweet.


This is another popular photo-sharing app. The number one reason why Instagram is so popular is its ability to show off your life through pictures.

Instagram screenshot
Photographer: Solen Feyissa | Source: Unsplash

Instagram is a little different from Facebook and Twitter, where your content is only visible to people within your circle. It is, in fact like a search engine for short videos and photos. Yes, it would help if you still had a large audience to make an impact, but your content can also be discovered by people who are not connected to you.

Instagram is not for everyone, though; if your target audience is 40 years and older, this platform may not be the best. You have to define your audience before you begin your ministry.

Another essential element to consider when using Instagram is that you need to optimize your content for discovery. Platforms like Instagram are designed to serve their users with the most relevant search results.

Therefore, you must make sure that both your channel and content address a particular problem and target a specific audience.

Step 4 - Create quality content.

Quality content is key to reaching your target audience. Quality means that you're creating something engaging, relevant, and interesting.

creating content
creating digital evangelism content: Glenn Carstens-Peters | Source: Unsplash

You should always keep in mind what kind of content your audience wants to read or watch. If they're looking for entertainment, then you need to provide them with entertaining content. On the other hand, if they're looking for educational content, you need to deliver it.

The more time you spend on research, the better your content will be. You'll know exactly what your audience wants and how to provide it to them.

Step 5 - Post regularly.

Posting regularly is essential so that your followers know you're there. You don't want to post once every week or month; you want to post consistently.

If you do decide to post less frequently, you shouldn't post just anything. Make sure that your posts are valuable and useful. Your goal is to build trust with your audience, and posting random stuff won't help you achieve that.

Step 6 - Be authentic.

Be genuine when you share the gospel online. Don't try to pretend to be the holy one who knows it all.

People want to connect with others who share their values and beliefs.

Your followers want to see real people behind the profiles, and they want to feel as if they're interacting with someone rather than simply reading words on a screen.

Step 7 - Engage with others.

social media evangelism - likes
Social media likes: Jackson Sophat | Source: Unsplash

Engaging with others is another way to increase your visibility. Comment on other people's posts and interact with them.

Commenting on other people's posts shows that you care about what they're saying. Interacting with others helps build relationships and allows you to connect with potential followers.

Step 8 - Promote your posts.

Promoting your posts is another way to increase traffic. You can do this manually by tweeting links to your posts, or you can pay for advertising services.

Step 9 - Measure results.

Measure your results. How many likes did you receive? How many shares did you get? Did anyone respond to your comments?

These are just some of the tips for becoming a successful social media evangelist. The goal is to share the gospel to reach your target audience.

What is the best content for social media evangelism?

In order to become an influential social media evangelist, you need to create content that's unique and beneficial to your audience.

best content for social media evangelism
Best content for social media evangelism: Adem AY | Source: Unsplash

I know for most of us, this simple premise won't make sense because we are used to the idea that the evangelist creates the content they feel is essential. This idea works perfectly fine in the physical church; however, when it comes to digital evangelism, things change.

Your role as digital evangelist changes from the originator of content to the provider of answers. - Nelson Musonda

If you create content that nobody is looking for, you are building in vain.

Here are some steps you can take to ensure that your content is relevant and helpful to your audience.

Use social listening evangelism.

Social listening is a great tool for finding out what topics your audience cares about. It also gives you insight into your audience's questions regarding your topic.

Here is a complete guide to social listening evangelism

In order to meet people’s needs, you have to listen to what your audience is talking about online. You can do this through various tools such as Google Alerts or by manually searching on social media platforms.


Research is key when it comes to social media evangelism. It's not enough to have great ideas; you also need to understand your audience, their struggles, and the time.

Understand your audience

You need to understand your audience before you start sharing content. If you don't, you might share something that doesn't resonate with your audience.

Create content that solves problems

People love to be told how to solve problems. When you provide solutions, you show that you care about your audience and that you have empathy.

Ask your audience.

Asking your audience is probably the best way to discover their needs.

If you look around this page, you will see a place where we ask, "what is your greatest challenge with digital evangelism?"

Social media evangelism - ask
A sidebar form that asks people what their struggles with digital evangelism are.

A very simple yet powerful question is responsible for 90% of the content on the Delmethod site. When you ask, you begin to discover people's needs at a personal level. When you create your content, you do so with a particular person in mind.

The result of asking your audience is effective evangelism.


In conclusion, Social Media Evangelism has become one of the most effective ways to share the gospel and bring souls into Christ.

With over 4 billion active users worldwide, Facebook alone has almost 3 billion monthly active users. If you have a Facebook page, you have access to millions of potential new followers.

I hope this information was helpful to your ministry. Please reach out if you have any questions or comment below if you feel we've left out something.

Looking for more ways to do ministry online, here 7 more digital evangelism methods you can use today.

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Nelson Musonda
Written by

Nelson Musonda

Hi my name is Nelson Musonda, founder of, husband, father of 4, media designer, digital evangelism consultant, and blogger. You can follow me on twitter , instagram or facebook.

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