Here are the top 5 digital evangelism methods you should know and consider for your digital ministry.
As more and more churches and ministries are considering incorporating digital evangelism into their outreach strategies, we must choose the right channel and medium.
A few months ago, we ran a quiz, “What’s the right digital evangelism method for me?” On our website for two weeks and here is what we discovered.
Before I talk about the results, I would like to mention that the quiz's first question required participants to state their ideal digital evangelism method. We then asked a series of questions to determine if their ideal platform was right.
If their declared platform was not the correct one based on their answers, we then suggested the best digital evangelism methods for them and explained why.
The Quiz Results.
Q1- What is your ideal digital evangelism method? - 92% of the participants chose social media evangelism as their ideal method.
After the quiz was complete of that 92% who chose social media- here are our suggested results:
- 40% - Social media evangelism
- 22% - Video evangelism
- 20% - Blog evangelism
- 10% - Email evangelism
- 8% - Podcast evangelism
Picking the right channel for you and your audience is vital to the success of your digital ministry.
Here are some digital evangelism methods you should know about and consider for your ministry.
What is Digital Evangelism?
Digital Evangelism is the act of teaching and spreading the good news of the gospel through digital media by people known as digital missionaries, digital evangelists, or digital disciples.
Apart from spreading the gospel, digital evangelists also help people navigate some of life’s social, economic, and psychological issues.
Table of contents
Social Media Evangelism
Social Media Evangelism is the act of spreading the Christian gospel through digital platforms such as Facebook, Twitter, Clubhouse, Instagram, and other popular social media platforms.
Social media evangelism is the most common method that most digital disciples used to evangelize. It involves creating content to reach, connect, and engage with people on social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
When using social media as your main digital evangelism method for your outreach efforts, you should remember that no one comes to the platform thinking, “Hmm, let me see what the Lord is saying today on social media.”
In fact, a social report by Global Web Index showed over 40% of internet users were more likely to use social media to connect with their friends.
The illustration below shows the top ten reasons why people use social media.
Knowing why and what people consume on social media will help you create engaging content relevant to your target audience.
One effective way to make sure that your social media ministry reaches your target audience is by creating a dedicated social media group.
Groups are a great way to find and engage with like-minded individuals, and you will be assured of great engagement and reach.
Email Evangelism is the act of spreading the Christian gospel through email to people that have subscribed or given you permission to receive emails from you.
This may be surprising to you, but Email Evangelism is by far one of the best and most effective digital evangelism methods. Unfortunately, it is also the most under-utilized method in digital evangelism.
Email evangelism involves sending evangelism content to people who are willing to subscribe to receive emails from you.
One of the issues we find with traditional evangelism is that there’s very little to no nurturing strategies. We are mostly concerned with the initial connection, and we leave it up to the Holy Spirit to do the rest.
However, when it comes to digital evangelism, nurturing is just as important as the initial connection. We don’t connect with someone the first time and leave the Holy Spirit to work on them.
Email evangelism is the most effective method to nurture your audience. It allows you to deepen your relations with your audience by sending them valuable personalized information and messages to help them along their Christian journey.
If you need more information about how to incorporate email evangelism in your ministry, please read “Email evangelism Growth Hacks.”
If you chose email as one of your preferred digital evangelism methods, then you should consider the following two types of email evangelism campaigns for your ministry.
Evangelism Email Newsletter
What is an evangelism email newsletter? Basically, an evangelism email newsletter is a type of email sent out by churches, ministries, or digital disciples to their subscriber list. That list should include existing members or followers that have signed up and given clear consent to receive messages from you.
Email newsletters don't have to be original content but curated important information from across the internet that your audience cares about. It is a great way to keep your audience engaged and nurtured.
Curating, sending, and monitoring newsletters can be a lot of work and time-consuming. First, you will have to find the resource online, copy and paste the information, images, and links and finally send them to your audience.
However, there are some great tools that we used to make curating and sending newsletters a breeze. One such tool is called Curated.
Evangelism Email Campaign
An evangelism email campaign is an act of sending evangelism messages, typically to a group of people on your list using email.
When it comes to nurturing your members or audience, nothing comes close to the power of personalized emails.
You can send your audience all kinds of information, including Bible lessons, articles, resources, short sermons, and so on.
What you need to run an email evangelism campaign.
Even though running an email evangelism ministry is easy, it has so many moving parts you need to put in place before you begin.
You will need a way for people to subscribe to your newsletter. The most common way is through a capture form on your website. Once people sign up or subscribe, you will need a way to send them emails.
A regular personal email account will not work for this particular campaign. You will need an email automation software that will allow you to send personalized emails based on certain criteria and segments.
Some common free email automation software we use are:
Video Evangelism is a type of evangelism used by churches or evangelists to spread the gospel through video. Some common video evangelism types include live stream, Facebook Live, YouTube Live, and other video platforms.
The third method I want to discuss is Video Evangelism, digital evangelism that involves using video as a medium. The main idea is to create videos and upload them to your website or social media platforms.
Video evangelism is not new, and many ministries have used it to reach and minister to people around the world.
Video evangelism ministry appears to be easy, but that’s not the case. Like social media evangelism, one must understand how to create, distribute, and monitor video content effectively.
If you’re ready to start your video evangelism ministry, please check out “How to implement the del method for your digital ministry” to learn how to plan, build and grow your digital ministry effectively.
Content Evangelism is the act of spreading the Christian gospel through digital media such as video, blogs, voice, etc.
When it comes to digital evangelism methods, Content Evangelism is the key instrument of digital outreach. It allows audiences and search engines like Google to find the information they need on the web.
In simple terms, content evangelism involves creating, publishing, and distributing written and visual content to your target audience.
The most common components of content evangelism are e-books, blogs, and webinars.
Content evangelism is effective because it can support the Christian journey process from the awareness stage to nurturing.
Podcast Evangelism is the act of spreading the Christian gospel through podcasts and other voice media like Clubhouse.
If you are looking for a cheap and effective way to evangelize, podcasting is the way to go.
Over the past few years, we’ve seen rapid growth in podcasting, and in a few years, it will be as good as blogging or better.
Of all the Digital Evangelism Methods mentioned above, podcasting is probably the easiest to start and run.
Even though you need some technical skills to record, edit, and upload your recordings, it is fairly easy to start.
Editing your podcasts is also easy and if you need to hire someone, you can do so for as little as $5 per episode of Fiverr.
Think of podcasting as digital on-demand radio that allows people to listen to their favorite show anytime, anyplace.
Podcasts are effective because people can listen in while they work or drive. That cannot be said about blogs and videos.
Choosing the right digital evangelism method for your ministry is vital to your success.
What’s the best digital evangelism method you ask? well, it’s the one your target audience uses.
It is also important to know that you can use more than one method to maximize your reach.
Let me know in the comment which of these types you are using and how you are using them.