Nelson Musonda - Author
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The Fisherman Method: A Step-by-step Guide to blogging for evangelism.

Christian blogs aren't just about writing your message or filming a video. It's about connecting with the people who consume your content and ensuring it resonates with them. The Fisherman Method is a step-by-step guide to help you make impactful content your audience will love!
Nelson Musonda
Written by:
Nelson Musonda
Published on:
The Fisherman Method: A Step-by-step Guide to blogging for evangelism.
Updated on:
March 22, 2023

Are you looking for a way to reel more readers to your church's blog? Well, look no further than the fisherman method!

This time-tested strategy can help you identify your target audience, understand their needs and interests, and create compelling content that speaks directly to their hearts.

Following these simple steps, you can cast your net wide and draw in a loyal community of readers eager to engage with your church's message.

So grab your bait and tackle, and let's get started!

What is The Fisherman's Method?

The fisherman's method is a strategic approach fishermen use to catch fish. This method involves several steps, each carefully planned and executed to maximize the chances of success.

Fisherman method - preparing for fishing
Fisherman Method - preparing to go fishing.

In Mathew 4:9, Jesus used a similar approach when he called his disciples to follow him and become "fishers of men." He told Peter and his brother Andrew, "Follow me, and I will make you fishers of men."

Jesus meant that he would teach them how to become effective evangelists and share the good news of salvation with others, just as fishermen catch fish by following a strategic process.

The Fisherman Method can be seen as a metaphor for effective evangelism. As a church blogger, you can apply this method to discover topics and write compelling articles that resonate with your target audience.

Picture this: you're standing on the banks of a river, fishing rod in hand, waiting for that perfect catch.

You've spent hours researching the best location, the right bait, and the perfect time to cast your line. And when that big, beautiful fish finally takes the bait, you feel a rush of excitement and satisfaction.

catching a fish
A fisherman holding a fish he just caught.

Now, imagine that same excitement and satisfaction when you publish a blog post that truly resonates with your audience.

You've put in the time and effort to understand their needs and interests and crafted a message that speaks directly to their hearts. And when they respond with likes, shares, and comments, you know you've made a real impact.

That's the power of the fisherman method applied to your blog ministry.

By following the simple steps of the fisherman's strategy, you can catch more readers, engage with them, and share meaningfully the gospel message of hope.

The fisherman's method steps:

  1. Deciding what "fish" you want to catch,
  2. Discover where to find this fish.
  3. Finding the right "bait" for this particular fish.
  4. Ensure you have the right "equipment."
  5. Determine the best time to go "fishing," and
  6. Actually, casting your line.

You can create content that truly engages and inspires your audience.

But why is the fisherman method so crucial for effective blog ministry?

Fisherman method - organized fishing prep.
Fishing equipment is arranged neatly.

Well, the truth is that there's a lot of noise out there in the digital world. People are bombarded daily with countless messages and distractions, and it can be hard to cut through the clutter.

But if you can create content that truly speaks to your audience that resonates with their deepest needs and desires, you can make a real impact.

The fisherman method can help you do just that.

By focusing on your target audience, understanding their needs and interests, and crafting a message that truly speaks to them, you can create content that draws them in, engages them, and inspires them to take action.

So if you're serious about making an impact with your blog ministry, don't overlook the power of the fisherman method!

Now, let's go fishing...

Step 1: Decide what "fish" you want to catch.

decide what type of fish
Empty page showing the beginning of the fishing process.

The first step in applying the Fisherman Method to your blog ministry is to define your target audience.

Like a fisherman decides what type of fish they want to catch, you must determine who you want to reach with your blog.

This is crucial because it helps you tailor your content to meet the needs and interests of your audience.

Consider the different "types of fish" you could target.

This might include:

  • Seekers searching for meaning and purpose,
  • Believers looking for spiritual growth and guidance or
  • Skeptics questioning their faith.

Each group has different needs and interests, so your content should be tailored accordingly.

Once you've identified your target audience, research their needs and interests. There are several ways to do this, such as analyzing website analytics to see which blog posts are most popular, conducting surveys to gather feedback from your audience, and engaging in social media listening to see what topics are trending.

By understanding your target audience and tailoring your content to meet their needs, you can create blog posts that resonate with them and are more likely to be shared and discussed. This is the first step in effective evangelism through blogging.

Step 2: Discover where the "fish" is found.

Once you've defined your target audience and their needs and interests, the next step is to discover where they are "swimming." In other words, where do they go for information and inspiration related to your topic?

a Dry pond
A dry pond - no fish

Start by researching online communities and forums related to your niche. These might include Facebook groups, subreddits, or online discussion boards.

Participating in these communities can help you better understand your target audience and their needs and provide opportunities to share your blog posts.

Another important avenue to explore is search engine optimization (SEO).

Optimizing your blog posts for relevant keywords and phrases can increase your visibility in search engine results and attract more readers interested in your content.

Finally, consider reaching out to other bloggers and influencers in your niche. Building relationships with these individuals can help you reach a wider audience and attract new readers to your blog.

By discovering where your target audience is "swimming," you can better position your blog to reach them and significantly impact their lives. This is a critical step in effective evangelism through blogging.

Step 3: Discover the right bait.

Fisherman method - right bait
Fisherman’s method - choosing the right bait

Now that you know what type of "fish" you want to catch and where they are swimming, it's time to discover the right "bait" to attract them to your blog.

Unlike in a physical church, where we preach one sermon to everyone present, online evangelism requires a more customized message.

To create content that resonates with your target audience, consider what they need and want to hear first. Then think about the type of content that will draw them in and engage them.

"If you want to catch a fish, you must use the right bait for the right fish. The bait you use must match the appetite of the fish you're after." - Nelson Musonda

For example, if your target audience consists of seekers who are interested in exploring faith but haven't made a commitment yet, you might create blog posts that address common questions and concerns they have about Christianity.

If your target audience consists of believers looking to deepen their faith, you might create blog posts offering practical tips and advice for spiritual growth.

It's essential to tailor your content to the specific needs and interests of your target audience while also staying true to your unique voice and perspective. By providing valuable and relevant content, you can attract and retain readers who are interested in your message.

To discover the right bait for your target audience, consider conducting surveys or polls to gather feedback on what topics and types of content they are most interested in.

Here at Delmethod, we ask, "what is your greatest challenge with digital evangelism."

Delmethod greatest challenge popup
What’s your greatest challenge popup.

You may have seen this question popup or in one of the emails we send our readers. And you would be interested to know that every blog we write results from the data we collect.

You can also analyze website analytics to see which blog posts get the most engagement and use this information to inform your future content strategy.

By discovering the right bait to attract your target audience, you can create blog posts that are engaging, informative, and relevant to their needs, ultimately leading to a more significant impact in their lives.

Step 4: Determine the right equipment.

Just like a fisherman needs the right equipment to catch fish, you need the right tools to create and distribute compelling blog posts. The right equipment can include things like:

A fisherman choosing the right equipment
Close-up of a fisherman putting on bait with a fishing equipment box - Fisherman method.

Blogging Platform: The platform you use to host your blog can significantly impact its success. When choosing a platform, consider factors like ease of use, customization options, and search engine optimization (SEO) capabilities.

Here at Delmethod, we use Webflow and a platform we recommend.

Writing Tools: You must have the proper writing and editing tools to create compelling blog posts. This might include a writing app like Grammarly to check for spelling and grammar errors or a tool like Hemingway Editor to help simplify your writing and make it more accessible to readers.

Visual Content Tools: Visual content like images and videos can make your blog posts more engaging and shareable. Use tools like Canva or Adobe Express to create custom graphics or videos for your blog posts.

SEO Tools: To ensure your blog posts are discoverable by your target audience, optimizing them for search engines is essential. Use tools like Google Analytics or SEMrush to research keywords, monitor your website traffic and track your SEO progress over time.

By determining the right equipment you need, you can create blog posts that are visually appealing, easy to read, and optimized for search engines, ultimately leading to greater reach and impact for your message.

Step 5: Determine the best time to go fishing.

Timing is crucial in both fishing and blogging. You want to publish your blog posts when your target audience is most likely online and engaged.

Fisherman method - timing
A gentleman looking at his watch

Consider factors like:

  1. Day of the week: Research shows that different days can be better for publishing blog posts depending on your target audience. For example, if you are targeting working professionals, you might want to publish posts on weekdays during lunch breaks or after work hours.
  2. Time of day: Similarly, the time of day you publish your blog posts can impact their success. Consider when your target audience will likely be online and engaging with content. For example, if your target audience is students, you might want to publish posts in the evening or on weekends when they have more free time.
  3. Frequency: Finally, consider how often you should publish blog posts. While staying consistent and maintaining a regular publishing schedule is essential, you also want to avoid overwhelming your audience with too much content. Research your target audience's content consumption habits and tailor your publishing frequency accordingly.

By determining the best time to go fishing (i.e., publish your blog posts), you can ensure that your content reaches your target audience when they are most likely to engage with it, leading to greater impact and success for your blog ministry.

Step 6: Go fishing.

One of my favorite quotes is by Abraham Lincoln: "If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe.”

Preparation before going fishing is not only essential, but it's necessary to ensure your mission's success.

After all the necessary preparation, it's time to cast your line and go fishing.

Digital evangelism fishing
A gentleman fishing

In the context of blogging for effective evangelism, this means publishing and promoting your blog posts through various channels to reach your target audience.

Here are some tips for effectively promoting your blog posts:

  1. Social media: Share your blog posts on your church's social media accounts and encourage others to share them. You can also use social media ads to target specific audiences and drive traffic to your blog.
  2. Email marketing: Send a regular newsletter featuring your latest blog posts and relevant content. Encourage readers to share the newsletter with others who may be interested.
  3. Guest blogging: Consider guest blogging on other Christian websites or inviting other bloggers to post on your blog. This can help you reach new audiences and build relationships within the Christian blogging community.
  4. Search engine optimization (SEO): Use SEO techniques to improve your blog's visibility on search engines like Google. This can include optimizing your blog's meta descriptions and titles, using relevant keywords, and creating high-quality content likely to be shared and linked to by others.

By effectively promoting your blog posts, you can increase your reach and impact and fulfill your mission of spreading the gospel and reaching more people for Christ.

My last thoughts

As we come to the end of this guide, let's reflect on the words of Jesus in Mathew 4:9 when he said, "follow me, and I will make you fishers of men."

Fishing hook on the Bible with focus on a very popular text in Matthew 4:19 where Jesus calls disciples to be fishers of men
Fishing hook on the Bible with focus on a very popular text in Matthew 4:19 where Jesus calls disciples to be fishers of men

The Fisherman's method is not only a practical approach to catching fish, but it's also a powerful metaphor for effective evangelism through blogging.

Just as a fisherman prepares before catching fish, we, as Christian bloggers, must also take the time to understand our target audience and their needs.

We must discover where they are, what interests them, and what challenges they face.

We must use the right bait and equipment and choose the best time to contact them.

Using the Fisherman method, we can create compelling content that resonates with our audience, attracts them to our message, and ultimately leads them to a deeper relationship with Jesus Christ.

So, I encourage you to apply this method to your blog ministry and share your results with others. Let's go out and be fishers of men, using our blogs as a powerful tool to share the love of Christ with the world.

Don't forget to subscribe to our blog or join our community for more tips and inspiration on effective evangelism through blogging.


  1. Download - A comprehensive guide to digital content for evangelism.
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  3. Reasons to start a Christian blog
  4. SEO tips for the church website
  5. Digital evangelism methods
  6. How to become a digital disciple
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Nelson Musonda
Written by

Nelson Musonda

Hi my name is Nelson Musonda, founder of, husband, father of 4, media designer, digital evangelism consultant, and blogger. You can follow me on twitter , instagram or facebook.

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